Tarmac is the UK’s leading sustainable building materials and construction solutions business and has been involved in some of the UK’s biggest construction projects, including Wembley Stadium, Heathrow Terminal 5, The Shard and London 2012.

With over 150 years of experience and employing about 6,600 people nationwide, Tarmac’s solutions and products comprise, among an array of construction and infrastructure capabilities and expertise, cement, ready-mix concrete and many other building products.

From capital and infrastructure projects to domestic building products, one key aspect to Tarmac’s proposition is the ability to deliver their innovative concrete solutions to any sized projects, anywhere in the country, whenever it’s needed.

Ocean_Barefoot developed event material for this very aspect of their business, providing engaging digital content and motion graphic video, enabling an on-stand immersive and experiential event for their audience.

This included a 3D interactive house, with highlight touchpoints to launch and display products and applications at specific points on the house, to help the user fully appreciate Tarmac’s product range.

Full UX and interactive design was applied to the model, which was displayed on a 50″ interactive screen on the event stand.